The system behind the sale
A mission-critical order management system that bridges the gap between ad sales and campaign execution, built by a team I hired and lead.
On air
Sr. Manager, Product Software Engineering
Ad platforms & agentic AI
Los Angeles
VanikGevorgyan
I lead teams building ad platforms, from quote-to-cash to interactive ad formats, and use agentic AI to make them smarter. Before that, I spent years writing the code myself.
Readout
What the work moves
A few numbers from a decade of building software and teams.
Leading teams
6yrs
in engineering leadership, from lead engineer to senior manager.
Honors
1st place
in the Web Applications Development category.
Co-inventor
1patent
pending, for a platform that lets creative teams build interactive ad formats.
Shipping software
10yrs+
from AngularJS and React Native apps to enterprise ad platforms.
Flight plan · 2015–now
Career, flighted
In ad sales, a media plan shows each campaign as a flight across the calendar. Here is mine. Blue flights are leadership roles. Open any row for the details.
EngineerLeader
On air
What I build
The kinds of platforms my teams build, in broad strokes.
Agents on the team
AI engineers I lead, building multi-agent systems that bring AI-assisted workflows to ad sales and the platforms behind it.
Interactive ads, made simple
Designed and built a platform that lets creative teams build interactive ad formats on their own. I'm a co-inventor on a pending patent for its core.
Foundations teams reach for
A Next.js ecosystem with shared libraries for sign-on, configuration, observability and a Tailwind component library, used by partner teams to stand up React apps quickly.
Operating notes
How I lead
Four habits I keep coming back to, and where they show up in the work.
Make quality part of the culture
Quality, polish and reliability belong in a team's DNA, not in a final review. I build teams that treat technical excellence as a driver of business results.
ProofOwned platform-wide financial data integrity as lead of the financial systems team.
Use AI as a force multiplier
Generative AI and multi-agent systems help teams automate complex workflows, move faster and stay at the front of the industry.
ProofI lead AI engineers building multi-agent workflows for ad platforms.
Structure teams for the deadline
I plan budgets and shape teams around the work so business-critical software ships on time.
ProofOn-time production apps supporting linear programming.
Make the right way the easy way
Standards stick when they save people time. I build the starters, libraries and design systems that teams reach for first.
ProofA design system I built is used across more than five projects.
Rate card
Skills
Pick a skill to light up where I used it in the flight plan.
No skill selected.
View in flight plan